Organization Pattern of Rural Tourism Industry in Henan

Fei Xue


Rural tourism has great potential, it covers a wide range of groups and market demands, with a strong driving ability. In the national market, rural tourism can not only enrich the regional tourism varieties, improve regional tourism competitiveness, and increase the income of farmers, while environmental protection can be achieved, carrying forward and inheriting the role of traditional folk culture. Therefore, vigorously developing rural tourism is of great theoretical and practical significance. This paper analyzes the organizational pattern of developing rural tourism industry in Henan Province, finds out the problems existing in various development patterns and puts forward the measures to optimize the organization pattern of rural tourism industry in Henan Province.


Rural Tourism, organization pattern, optimization measures

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