Literature Review on Internet Retailing and Platform-Based Retailing

Qin Lv


The group of new middle class tend to buy international, high-quality goods with good credit, reliable sources and after-sale protection through credible and convenient channels. Therefore, how platform providers and merchants make the best decisions and coordinate the supply chain is well worth discussing. This paper tries to review the literatures on traditional online retail revenue management and optimal decision research, and multi-channel online retail competition and coordination.


Platform-based retailing, International retailing, supply chain coordination

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